I love when I discover a company actively leveraging its knowledge of its customers to meet their needs better, contribute to a better world AND improve the bottom line! This is what Denmark’s Coop has been doing, and there is a lot that other retailers can emulate here. Each and every week some 5 million … Coop Denmark – Nudging the Consumer Towards More Climate-friendly Purchases
Co-opetition is an expression I stumbled across, have robbed (I can’t quite recall from where) and now use repeatedly. It captures a “movement” or “approach” which I believe is key to helping us accelerate our respective sustainability journeys. I have been seeing it in action firsthand among my colleagues in the Irish Funds Industry, wider … Co-opetition- Working Together For a Better World
What should I do, as a blogger writing about sustainability, when I am halfway through a blog about a company that is doing great things in the area of sustainability, and then discover they have been called out on a whole lot of other issues, not linked to climate change, but not in keeping with … When Winning Sustainability Awards Is Not Enough
On holidays in France last week, I was reading the newspaper reports that Ireland was projected to fall well short of climate targets. It set me thinking about whether it was inevitable that we would need to significantly curtail international tourism and I started to wonder whether there were any countries that were making real progress … Sweden – Leading the Way in Sustainable Tourism
“We believe that ice cream can change the world. We love making ice cream—but using our business to make the world a better place gives our work its meaning.” How’s that for a thought-provoking corporate mission? Ben & Jerry’s were a purpose-led brand before the concept existed, and long before it became cool. Purpose has been … Ben & Jerry’s – Ice Cream With a Vision to Change the World
“What would nature do?” is the question Simeon Rose creative director of Faith in Nature asks himself when faced with a challenge. Inspired by this question and the global indigenous-led campaign to give rivers legal rights (in recent years, many rivers from New Zealand’s Whanganui to the United States’ Klamath River have been given personhood and in 2018, Colombia’s Supreme Court … Faith in Nature – The First Company in the World to Appoint ‘Nature’ as a Director
The power inherent in conversation about important things. In a recent interview for Business Sustainability Today I was asked what had changed in the months I have been writing the blog. on reflection I realised it was the conversations I have been having with people. Talking about the blog and my intention with it, opened up important and … Lessons from Three Months of Blogging about Green Shoots
On one occasion as marketing director of a Unilever food company, I sent tens of thousands of perfectly edible packets of soup to landfill. An error had been made, and the ingredients and those stated on the packaging did not match. There was no FoodCloud around then. It was not just the waste of good food, in … FoodCloud – Addressing the Harm Food Waste Does to Our Planet
Chile, a country I know well, is one of the most developed countries in the Southern Hemisphere but an astonishing two-thirds of the country is affected or threatened by desertification and drought. Of the 1.3 million people inhabiting the most affected areas, approximately 60% live in poverty. The trees in these areas were cut down … Mikro-Tek – Harnessing the Power of Fungi to Helping Reforestation
As a marketeer I love when a brand commits to addressing a significant social challenge at the same time as building relevant and credible brand equity and awareness. Domestos (remember “kills all known germs dead”?) has for the past decade embraced the challenge of helping to give tens of millions of people improved access to … Domestos – Doubling Sales While Giving Millions Increased Access to Toilets
