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Mikro-Tek – Harnessing the Power of Fungi to Helping Reforestation

Chile, a country I know well, is one of the most developed countries in the Southern Hemisphere but an astonishing two-thirds of the country is affected or threatened by desertification and drought. Of the 1.3 million people inhabiting the most affected areas, approximately 60% live in poverty. The trees in these areas were cut down Mikro-Tek – Harnessing the Power of Fungi to Helping Reforestation

Domestos – Doubling Sales While Giving Millions Increased Access to Toilets

As a marketeer I love when a brand commits to addressing a significant social challenge at the same time as building relevant and credible brand equity and awareness. Domestos (remember “kills all known germs dead”?) has for the past decade embraced the challenge of helping to give tens of millions of people improved access to Domestos – Doubling Sales While Giving Millions Increased Access to Toilets

Three Things I Love about Allbirds

I love three things about Allbirds . They label each of their products with its individual carbon footprint, they’ve developed alternative lower carbon raw materials for shoes, and they have a policy of sharing all their innovations openly with everyone. As you see from the image above they display the #carbonfootprint of each individual product from cradle to grave. Three Things I Love about Allbirds

Wren Urban Nest Dublin – Leading the Way in Sustainable Hotels

It’s wonderful when a place you really like also turns out to have brilliant #sustainability credentials. So I was delighted, when searching for a good example of sustainability in tourism globally, to come across Wren Urban Nest Dublin tucked away in the heart of Dublin, less than a kilometre from my home. (International articles referencing its sustainability credentials include CNN Travel, The Wren Urban Nest Dublin – Leading the Way in Sustainable Hotels

Notpla – The Future is not Plastic – It’s Seaweed

The 2020 EarthShot Prize has been awarded to Notpla (a play on Not Plastic) who are replacing plastic with products made from seaweed and other plants. Co-founders and co-CEOs Pierre-Yves Paslier and Rodrigo García González met on an Innovation Design Engineering Masters at Imperial College London. Pierre had worked as a packaging engineer for L’Oreal in Paris and had seen first-hand both Notpla – The Future is not Plastic – It’s Seaweed

Good on You – Shining A Light on the Rather Unsustainable World of Fashion

It’s de-rigueur these days for fashion brands to talk about sustainability. Working out whether that’s hot air or meaningful action can be a challenge! Setting up a “sustainable” line or sub-brand while not addressing sustainability across the business is one of the ways greenwashing happens in the fashion industry. Here are two examples provided in Good on You – Shining A Light on the Rather Unsustainable World of Fashion

An Post – A Beacon of Hope

An Post the state-owned provider of postal services in Ireland, is the first postal service in the world to attain zero emission delivery status in all major cities. As one of Ireland’s largest employers, operating one of the largest vehicle fleets in the country, and also running the largest retail network, An Post has deep roots An Post – A Beacon of Hope