On one occasion as marketing director of a Unilever food company, I sent tens of thousands of perfectly edible packets of soup to landfill. An error had been made, and the ingredients and those stated on the packaging did not match. There was no FoodCloud around then. It was not just the waste of good food, in … FoodCloud – Addressing the Harm Food Waste Does to Our Planet
As a marketeer I love when a brand commits to addressing a significant social challenge at the same time as building relevant and credible brand equity and awareness. Domestos (remember “kills all known germs dead”?) has for the past decade embraced the challenge of helping to give tens of millions of people improved access to … Domestos – Doubling Sales While Giving Millions Increased Access to Toilets
I love three things about Allbirds . They label each of their products with its individual carbon footprint, they’ve developed alternative lower carbon raw materials for shoes, and they have a policy of sharing all their innovations openly with everyone. As you see from the image above they display the #carbonfootprint of each individual product from cradle to grave. … Three Things I Love about Allbirds
An Post the state-owned provider of postal services in Ireland, is the first postal service in the world to attain zero emission delivery status in all major cities. As one of Ireland’s largest employers, operating one of the largest vehicle fleets in the country, and also running the largest retail network, An Post has deep roots … An Post – A Beacon of Hope
It’s staggering to realise that only twelve plant and five animal species make up 75% of what the whole world eats, and that just three foods – wheat, rice, and maize – comprise 60% of our plant-based intake. The impact of this on soil, biodiversity, agriculture, and human nutrition is enormous – you can read … Knorr Future 50 Foods – Eating Our Way to a Better Future
