eco-friendly fashion

Three Things I Love about Allbirds

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I love three things about Allbirds . They label each of their products with its individual carbon footprint, they’ve developed alternative lower carbon raw materials for shoes, and they have a policy of sharing all their innovations openly with everyone. As you see from the image above they display the #carbonfootprint of each individual product from cradle to grave. … Three Things I Love about Allbirds

Good on You – Shining A Light on the Rather Unsustainable World of Fashion

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It’s de-rigueur these days for fashion brands to talk about sustainability. Working out whether that’s hot air or meaningful action can be a challenge! Setting up a “sustainable” line or sub-brand while not addressing sustainability across the business is one of the ways greenwashing happens in the fashion industry. Here are two examples provided in … Good on You – Shining A Light on the Rather Unsustainable World of Fashion