Coop Denmark – Nudging the Consumer Towards More Climate-friendly Purchases

I love when I discover a company actively leveraging its knowledge of its customers to meet their needs better, contribute to a better world AND improve the bottom line! This is what Denmark’s Coop has been doing, and there is a lot that other retailers can emulate here. Each and every week some 5 million … Coop Denmark – Nudging the Consumer Towards More Climate-friendly Purchases