environmental sustainability

Ben & Jerry’s – Ice Cream With a Vision to Change the World

 “We believe that ice cream can change the world. We love making ice cream—but using our business to make the world a better place gives our work its meaning.” How’s that for a thought-provoking corporate mission? Ben & Jerry’s were a purpose-led brand before the concept existed, and long before it became cool. Purpose has been Ben & Jerry’s – Ice Cream With a Vision to Change the World

Faith in Nature – The First Company in the World to Appoint ‘Nature’ as a Director

“What would nature do?” is the question Simeon Rose creative director of Faith in Nature asks himself when faced with a challenge. Inspired by this question and the global indigenous-led campaign to give rivers legal rights (in recent years, many rivers from New Zealand’s Whanganui to the United States’ Klamath River have been given personhood and in 2018, Colombia’s Supreme Court Faith in Nature – The First Company in the World to Appoint ‘Nature’ as a Director