“We believe that ice cream can change the world. We love making ice cream—but using our business to make the world a better place gives our work its meaning.” How’s that for a thought-provoking corporate mission? Ben & Jerry’s were a purpose-led brand before the concept existed, and long before it became cool. Purpose has been … Ben & Jerry’s – Ice Cream With a Vision to Change the World
As a marketeer I love when a brand commits to addressing a significant social challenge at the same time as building relevant and credible brand equity and awareness. Domestos (remember “kills all known germs dead”?) has for the past decade embraced the challenge of helping to give tens of millions of people improved access to … Domestos – Doubling Sales While Giving Millions Increased Access to Toilets
I love three things about Allbirds . They label each of their products with its individual carbon footprint, they’ve developed alternative lower carbon raw materials for shoes, and they have a policy of sharing all their innovations openly with everyone. As you see from the image above they display the #carbonfootprint of each individual product from cradle to grave. … Three Things I Love about Allbirds
